2025 – 2026 Reports

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FORMULA 1

Spomotion Analytics — founded by analyst Björn Stenbacka and former F1 driver Stefan Johansson — delivers the most detailed sponsorship data in motorsport.

Our Formula 1 Reports cover all 10 teams, mapping every partner by business sector, company size, country, estimated deal value, and renewal dates. Eight sectors. Hundreds of companies. One authoritative source.

Built for sponsorship professionals, brand strategists, and anyone who wants to understand where the money really flows in Formula 1.

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Spomotion Analytics F1 Report in Media

  • Motorsport

    Since 2018, the number of American-based partners has more than doubled,” Bjorn Stenbacka of Spomotion Analytics explained to Motorsport.com. In 2024, it reached an all-time high with 115 and that has been matched in 2025. With new partnerships expected to be announced ahead of the upcoming races in the US, it's likely that 2025 will set a new record.

  • Wall Street Journal

    How Far Can F1 Go in the U.S.?
    As Formula 1 heats up stateside with a primetime Grand Prix in Las Vegas, its growth potential in a fragmented sports media market is up for debate.

  • Autosport

    The Formula 1 Partnership Network Analysis Report, compiled by Spomotion Analytics, found that the United States is now the dominant country when it comes to company partners. Some 46.8% of partners at the start of the current season were based in the USA, more than doubling the number that were involved when Liberty Media took over F1 in 2016.

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FAQ

What do the reports include?

Our reports provide detailed insights into Formula 1 team sponsorships, brand partnerships, industry trends, activation strategies, and partnership performance analysis.

How will I receive the report?

Reports are delivered instantly as downloadable PDF files immediately after purchase.

Are the reports updated regularly?

Yes. We regularly update our reports to reflect the latest sponsorship announcements, partnership changes, and industry developments.

Who are these reports for?

These reports are designed for brands, sponsorship managers, marketing teams, agencies, investors, and motorsport professionals seeking reliable Formula 1 partnership intelligence.

Can I preview the report before buying?

Yes. Sample pages and report highlights are available to help you understand the report structure and insights before making a purchase.

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    Verified sponsorship data

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    Deep motorsport insights

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