"A recent report from F1 sponsor analysis company Spomotion Analytics has revealed that grand prix racing has, as a percentage, more American companies involved than ever before"

"How Far Can F1 Go in the U.S.?

As Formula 1 heats up stateside with a primetime Grand Prix in Las Vegas, its growth potential in a fragmented sports media market is up for debate.

"The Formula 1 Partnership Network Analysis Report, compiled by Spomotion Analytics, found that the United States is now the dominant country when it comes to company partners. Some 46.8% of partners at the start of the current season were based in the USA, more than doubling the number that were involved when Liberty Media took over F1 in 2016."