“Since 2018, the number of American-based partners has more than doubled,”
Bjorn Stenbacka of Spomotion Analytics explained to Motorsport.com.

“In 2024, it reached an all-time high with 115 and that has been matched in
2025. With new partnerships expected to be announced ahead of the upcoming
races in the US, it's likely that 2025 will set a new record.

"How Far Can F1 Go in the U.S.?

As Formula 1 heats up stateside with a primetime Grand Prix in Las Vegas, its growth potential in a fragmented sports media market is up for debate.

"The Formula 1 Partnership Network Analysis Report, compiled by Spomotion Analytics, found that the United States is now the dominant country when it comes to company partners. Some 46.8% of partners at the start of the current season were based in the USA, more than doubling the number that were involved when Liberty Media took over F1 in 2016."